Three Essentials for Social Media Every Business Owner Must Know
On February 22, 2017 At 8:56 am
Category : Business
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If you were to ask three different business owners to name the top things you need to know to have a successful business, chances are you would end up with three answers. But if you asked them what three things every business needs to succeed, they will almost certainly tell you that sales, and therefore marketing, is one of them.
We all know that in order to sell we need to let people know about our business. But when it comes to figuring out how to market well, that is another thing. Most small business owners, whether they are selling rotary seals to oil executives or t-shirts to dog owners, know more about making their product then they do about selling it. In today’s world, marketing your company online through social media has become a necessity for any small business to survive. If you want to sell, they have to know you exist, and that includes using social media. Not sure what that kind of marketing campaign this might include? Here are three things it must have to do its job.
You Need Engagement
When people go up on their Facebook and Twitter accounts, they expect to interact with the companies that are on there as well. That is why it is called social media and not anti-social media or loners media. But for many small business owners the whole idea of engaging with their customers on Facebook is a mystery.
Social media is often used these days as a first route to get answers from a company on a product they bought. Don’t be surprised if you get queries on your page. That doesn’t mean you have to do all your customer service on your Facebook page. But at the least, you need to answer their question, even if it is just to give them the email for customer service. Ignoring it is rude, and will give you a bad reputation.
You Must Provide Value
When people begin to follow someone on Twitter, it is because they are interested in what they have to say. For a business, it means that what they are telling their followers is of value to them. This can mean staying on topic when you do send out messages, and letting them know important information.
If they began to follow you because they like your brand or what you have to offer, don’t turn them off by posting cute pictures that have no value. Give them something back for the time they spend following you by creating posts that inform or connect with them.
Promote and Market Sparingly
While it is fine to do some marketing of what you offer on your social media feeds, keep it down to only 5-10% of your posts. Most people don’t want to be inundated with obvious marketing blasts when they go on their social media accounts, so act accordingly.
This is one rule that so many small businesses break when they first begin to use social media. Yes, it is a marketing tool but you also have to respect the customer at the other end. Small bites of marketing sandwiched between meaty bits of information make the best meals on social media.